FRESHLY CHOPPED has been featured in every leading media outlet in Ireland. Brian Lee has secured a position in the media as one of Ireland’s leading and most exciting entrepreneurs. He has been the subject of extensive feature interviews in all of Ireland’s top tier media including: The Irish Times, Irish Independent, Sunday Times, Sunday Independent, Sunday Business Post, RTÉ, UTV, Virgin Media, Newstalk and Today FM. A number of these high-profile interviews led to FRESHLY CHOPPED securing opportunities for expansion and investment.

The media campaign saw almost 15 million opportunities to see or hear about the FRESHLY CHOPPED success story secured across print, online and broadcast. Each successive phase of the communications programme saw a spike in franchise conversations. A quick Google search for Brian Lee, Freshly Chopped will list all media and news articles and interviews:


Years ago your grandparents would have been eating real fresh food, but then you went into the frozen food
era and then you went into the processed food era and now it’s gone full circle into ‘we’ve got to eat real food.’”

– Brian as a guest on Ireland’s flagship chat show RTÉ’s Late Late Show


“We want to take on the likes of McDonalds one day. If you have a McDonalds
everywhere, there’s no reason you can’t have a Chopped beside it”

– Brian speaking on UTV about being named one of Ireland top emerging entrepreneurs.


“When we received the keys for our first store five years ago,
we knew it was the beginning of something great,
but… this is only the beginning.”

Brian speaking to the Irish Times about Freshly Chopped’s 2017 expansion.


“Lee’s confidence should not be mistaken for complacency.
A meticulous planner, with notebooks filled with bullet points and
to- do lists going back a decade.”

a quote from the Big Interview in The Sunday Times.


Fast service salad and healthy food takeaway restaurant chain Freshly Chopped is to expand
into six more European countries over the next five years.”

Article on the partnership between Freshly Chopped and Dutch company FFF.


Irish healthy fast-food retailer Freshly Chopped has today announced a new partnership deal
which will see it expand to the Netherlands, Belgium, France,Germany, Denmark and Sweden.”

Article on the partnership between Freshly Chopped and Dutch company FFF.


From 2016, FRESHLY CHOPPED has been named Franchise Retailer of Year for three consecutive years at the Irish Franchise Awards. And was named Best International Franchise Retailer of the Year at the Irish Franchise Awards 2019. FRESHLY CHOPPED has also won numerous customer driven food and service awards over the years. Brian Lee was also nominated as Ernst & Young Entrepreneur of the Year in 2016.

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Food and Drink Business awards innovation through excellence